When I was a kid there was a Reese’s peanut butter cup commercial that took place in a movie theater. A scary thing happened in the movie and a guy in the balcony dropped his chocolate bar. It landed in the open jar of peanut butter that a girl was eating out of. Even as a kid I thought “Who the heck brings a jar of peanut butter to eat at a movie?” And you know she brought it with her because the ones they sell at the theater are over $50.