When I was a kid the free toys that came in a box of cereal were actually mixed into the cereal. I was pretty skinny and got very skilled at digging through a freshly opened box and finding the toy without spilling any of the cereal. One day I was getting myself some breakfast and was amazed to see a second toy fall out into the bowl. Ever since then when I opened a new box I would spend an extra five minutes digging around looking for another bonus toy. It unfortunately turned out to be a very rare occurrence.