Too much hype can really kill a new product. No matter how cool it is, if you tease the public with some of the details and then make us wait months before we can get our hands on it, you are running the risk of giving us time to fantasize about a product that is much cooler than the one you are actually making. This is a problem with other things as well, like movies and music. Sometimes a friend will tell me that they have an amazing story that they have to tell me… but they can’t tell me now. They have to wait until they see me in person again. It’s such a great story they want to see my face when I hear it. Somehow though, they never live up to the hype.