I admit that when I was a kid I based my cereal purchasing decisions based on the toy that came free in the box. Sometimes the cereal that I liked the best had no free toy! Just some puzzle game printed on the back of the box! I’m not going to buy your cereal for a word search puzzle. You need to dazzle me with something a little more exciting. One of my favorite cereal memories was when Cap’n Crunch came with a free window sticker of one of their characters. It was one of those “Collect all 8 designs!” kind of promotions. There was some sort of packaging error with my box and I got all 8 design plus a few duplicates. It was very exciting.